In The Revenue Catalyst, author Geoffrey Reid offers a compelling exploration of the often-neglected art of sales, positioned as the crucial fifth dimension of business. Reid, drawing from his rich journey from academia to a sales maestro, delves into the evolution of sales strategies and the critical role they play in business success.

This book serves as a comprehensive guide, encompassing everything from the psychology of sales and effective team development to leveraging data and KPIs for predictable outcomes. It challenges conventional wisdom and fills the gaps left by traditional business education.